2ReachaMillion Unity T-Shirt from Organic Materials

For Immediate Release

What if the sale of a simple T-Shirt could bring together a million Americans in a special way and share the profits with specific charities geared toward helping Americans in need? This idea became a reality when 2ReachaMillion launched their website on February 4th of this year. Each time a supporter purchases a 2ReachaMillion T-shirts, the purchaser has the opportunity to become part of something special, to be part of a “one-in-a-million-mission”. Our goal is to sell one million T-shirt; starting with the number 0000001 and ending with the number 1000000. 2ReachaMillion is also donating $5.00 from the sale of every numbered T-shirt to one of our participating charities; Earth Share, Meals on Wheels Association of America, The Breast Cancer Fund and The Autism Society of America.

Every 2ReachaMillion T-shirt is a unique one-of-a-kind creation. Each shirt is individually numbered on the front of the shirt. To make our vision unique, we have devised a system to acknowledge each and every person who participates in our mission. When a supporter buys a T-shirt from the website, our system will automatically generate a unique number which matches the T-shirt they receive. 2ReachaMillion is also offering a free wristband to anyone who purchases a numbered T-shirt from February 4th through June, 2008.

As with any numbered product, the lowered numbered shirts have the potential to become novelty items.
2ReachaMillion is already withholding certain low numbered T-shirts with the expectation of auctioning them off for our charity partners. Our charity partners will also have access to certain signature shirts with a custom designed logo; these shirts will also be auctioned off with the charity keeping 100% of the proceeds.

Founder and President of 2ReachaMillion, Keith Miller, recalls how he came up with the idea of uniquely-numbering
T-shirts for charities. “As an advertising and marketing professional, I marketed ads that could be tracked based on a specific number assign to each ad. A business owner could track their advertising because each ad had a unique number attached to it. Similarly, each 2ReachaMillion shirt has its own unique number and is assigned to an individual buyer”.  Co-founder Jeff Stephen stated, “We designed a software program that allows our website to generate specific numbers. The unique number is then transferred to a printer in Atlanta and they print the T-shirt with the assigned number from the website. What a great process; we can guaranteed each assigned number will not be repeated. The software program running 2ReachaMillion.com also tracks the shirts sold by state and the total amount; it update live on the site”.

Keith Miller explained how the unity logo came about. “After deciding to sell numbered T-shirts, the next step was to design a logo that clearly stood as a recognizable symbol of American unity. We hired a professional agency to design our signature logo. Our website consultant Jessie Wallace and his company Dayfall Media also designed some of the artwork which compliments our 2ReachaMillion logo, such as the design which appears on the back of the shirt”.

“From an aesthetic point of view, this is a beautiful T-shirt” stated Media Consultant Tom Mooney. “Our signature logo and designs look fantastic on a T-shirt, sweatshirt, wristband, or just about any apparel. I believe a day will come when millions of Americans will be wearing a 2ReachaMillion T-shirt, and the best part is it benefits some very worthy charities”.

2ReachaMillion is proud to offer a 100% organic product. Our shirts are made by Anvil Knitwear, a leading manufacturer and designer of 100% organic cotton T's and garments. All T-shirts are made in an environmentally friendly manufacturing process. T-shirts are pre-shrunk and come in men's and women's sizes of XS, Small, Medium, Large, XL, XXL, XXXL, XXXXL and youth sizes in Small, Medium and Large.

About 2ReachaMillion

2ReachaMillion is a Subchapter S corporation registered in the state of Georgia. The primary emphasis of 2ReachaMillion is to raise money for select American-based charities. The corporation is seeking to a market a one of a kind T-shirt which features a unique individual numbering system. Our goal is to outfit one million Americans with one-million T-shirts, which will result in more than 5 million dollars in donations to our participating charities. 2ReachaMillion is also dedicated to holding a national “Unity Day”. Each year on the first Saturday after Labor Day, we will ask all those who purchased T-shirts to wear their shirts as a show of unity among Americans.

Contact information:

2ReachaMillion
P.O. Box 3821
Alpharetta, GA 30023
2ReachaMillion.com

media@2reachamillion.com